Toy Development Background

With the continuous recovery of the world economy, consumer demand in the toy market is gradually recovering. According to forecasts, the global toy market sales will reach 86.3 billion U.S. dollars in 2010. North America and Europe are still the world's two largest toy consumption regions, as well as The two largest toy import regions in the world. And 1/3 of the toys imported by the United States and 2/3 of the toys imported by the EU are Chinese products. More than 2/3 of the products on the global market (excluding mainland China) come from China. China is an out-and-out toy manufacturing country.

The average annual growth rate of the toy manufacturing industry was 17.41%. By 2010, the industry's sales revenue exceeded the 100 billion yuan mark, creating a profit of 4.142 billion yuan. As of the end of 2010, there were 1,899 enterprises above designated size in the toy manufacturing industry, with total assets of 67.583 billion yuan and 673,500 employees.

With the appreciation of the renminbi, rising prices of raw materials, rising labor costs, and increasingly stringent foreign quality certifications, the production costs of OEMs have risen sharply. Due to the lack of independent research and development capabilities of OEMs, and a single customer structure, they cannot sell toys in a fierce market. The rising costs of business transfers have squeezed profit margins. The decline in the profits of foundry companies has led to a relatively low level of industry profits.

Toy consumption is not only related to consumption habits and cultural customs, but also directly related to economic income. The economic prosperity and the improvement of living standards have promoted the gradual increase in toy consumption demand. The current level of toy consumption in China is still low, and the future development space is broad.

In the first three quarters of 2013, my country's toy exports were 18.157 billion US dollars, a year-on-year increase of 30.3%. Among them, the export of traditional ordinary toys was 8.43 billion U.S. dollars, an increase of 6.4% year-on-year. The export amount is not bad, but the export volume of products is indeed not satisfactory, and most products have declined to varying degrees.

Due to the unexpected increase in orders from the United States in the second half of the year, many entrepreneurs are still not optimistic about how the market will operate in 2014. The probability of a gradual recovery in future toy market demand is relatively high.

Although affected by the European debt crisis and other factors, Guangdong's toy exports to Europe and the United States in the first half of this year were unsatisfactory. However, in the third quarter, Guangdong's toy exports to the European Union and the United States showed a gradual recovery trend. % And 14%. However, exports to Japan were obviously affected by the Diaoyu Islands incident, which dropped from 31% year-on-year growth in the first half of the year to 26% in the third quarter. Exports to ASEAN, Latin America, and Russia continued to grow well, up 24.3%, 4.5%, and 10% respectively.